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EVENTS

EVENTS

JIANGXIAOBAI has been trying to promote baijiu to a more fashionable and international image.

01

MACAO INTERNATIONAL TRADE AND INVESTMENT FAIR (MIF)

From October 18 to 20, 2018, the three-day "23rd Macao International Trade and Investment Fair (MIF)" was successfully held at the Venetian, Macao. As a new prominent brand in the Chinese liquor industry, Jiangxiaobai made a debut appearance at the exhibition, marking yet another stepping stone in the pursuit of the brand’s “Renaissance of the Old Flavor” of Chinese liquor.

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02

BRAND LAUNCH IN SINGAPORE

On the evening of September 26th, 2018,“Hello! Singapore”–the Jiangxiaobai brand launch for Singapore was held at famous music room & coffee house UNPLUGGED. Not only did this mark the official launch of the Jiangxiaobai brand in Singapore, but also the first overseas presentation of mixed drink project JIANG MIX.

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03

LONDON CHINESE FOOD FESTIVAL 2018

From August 31st to September 2nd, 2018, on the banks of the River Thames in London, the Chinese Food Festival attracted masses of foodies to indulge in a summer party for their taste buds. Jiangxiaobai, as participant in the festival, and following the brand slogan “The Renaissance of the Old Flavor”, suitably accompanied delicious foods with mixed drinks and guaranteed a continuous stream of visitors to flock in through the gates.

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jiangxiaobai Berlin Mural Festival

04

JIANGXIAOBAI MUSIC FEST AUSTRALIA

On August 18th, Jiangxiaobai hosted its first Australian Music Fest and turned the UTS The Underground in New South Wales into a heaving dance floor. The event was jointly organized by Jiangxiaobai and UTS The Underground. As a highlight of the event, Jiangxiaobai provided a free JIANG MIX drink to each festival visitor, catalyzing the emotional states of the audience and fueling the music festival’s energy.

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05

BRAND LAUNCH IN KOREA

On April 30th, Jiangxiaobai’s trip of “Hi, Korea!” ended successfully. The whole event was divided into two parts, namely, the three-day "Seoul International Wine and Spirits Expo" participated on April 26 to 28 and the new product launch conference of Jiangxiaobai “Three Kingdoms” series on April 30th. Also as one of the highlights of this entire Korean tour, we also launched five cocktails in the "Just Flavor" cocktail series, attracting so many customers.

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BOTTLE graffiti competition

06

JOYBO STREET ART FESTIVAL

As the largest and most authoritative graffiti competition in China so far, JOYBO Street Art Festival spread and promoted the graffiti culture positively. In the JOY IN BOTTLE graffiti competition, six famous street culture artists from home and abroad were invited to serve as judges, attracting more than 20 top graffiti teams from all over the country to compete with each other. This can be regarded as the most competitive graffiti competition ever in China.

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baijiu mix party

07

JIANGXIAOBAI PUB

In this world, there are a lot rules to follow, everyone of us is lonely, the spirit is not that satisfactory for us. What can we do to make us feel better? Thus we present “ Jiangxiaobai Pub + Jiangxiaobai MIX”, what Jiangxiaobai Pub Provides is not only games and spirit, but more a social scene for young people to find themselves. No one would put themselves into perfunctory date especially in hot weather. So let’s play different! The purpose of this MIX Party is drink & play, just tell us what you worry about, five of online celebrity Jiangxiaobai Mix will fix you immediately.

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just battle dance competition

08

JUST BATTLE

The upsurge caused by hip-hop music is still continuing, and a new round of street dance is coming soon. Recently, Yang Wenhao, the first Chinese to win the poppin champion in the U.S., announced his participation in JIANGXIAOBAI JUST BATTLE International Street Dance Competition as one of the judges. This Competition is said to be held in Chongqing from December 1 to 3, with 15 outstanding street dance celebrities from China, America, France, Japan and other countries to participate as judges. A grand international show is coming soon. Yang Wenhao is the first person representing the Wave Animation style in China, and also the first Chinese to win the poppin champion in America. Hence, his attendance will undoubtedly make the Competition more authoritative and attractive. In addition, international popular street dance celebrities will appear on the judge list of this Competition, such as Hugo, Franqey, Thesis, Flying buddha and Hary Link.

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musical festival van

09

MIXING AND CAMPING

This Weekend, Let’s Get Some “Mixing” And “Camping”! Every Monday to Friday, we get stuck in those tiny and confined spaces. Sleepwalking to the office in the morning, coming home being worn out in the evening. We’re burdened with life routine, work stress ... ... we cannot simply breathe. There’s no reason for us to be so depressing over such a short period time of our life. Let’s get rid of stress, stay true to ourselves, and bring back the simplicity honesty.

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hip-hop star singing at the stage in jiangxiaobai YOLO Music Festival

10

YOLO

YOLO is the acronym for You Only Live Once, very similar to Latino Carpe Diem means seize the day. YOLO encourages people to enjoy life even it takes risk. Life is short, just enjoy it for you only live once. According to record, Mae West, American actress is the original of YOLO, it is from her “You only live once, but if you do it right, once is enough”. Because of Canadian rapper Drake’s music work The Motto, YOLO is famous and well accepted both in life and on the internet 2011.

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