WELCOME TO JIANGJI DISTILLERY

We will present you a brand new world of Chinese Baijiu and its time-honored history
Are you old enough to enjoy?

This is part of our commitment to the responsible drinking of our consumers.

ENTER

REMEMBER ME

DO NOT CHECK THE ABOVE BOX WHEN YOU ARE USING A SHARED DEVICE.

BY ENTERING THIS WEBSITE YOU ACCEPT OUR PRIVACY POLICY
JIANGJI encourages responsible drinking. Alcohol abuse is harmful for your health.

+86(23)8803 4578
jiangxiaobai and jiangji distillery logo with white background

CONTACT US

Message

We won't share your info with third parties.
Home \ DISTILLERY \

Our Brand

Our Brand


Simple & Pure

“Simple & pure”, the attitude that JIANGXIAOBAI advocates, highlights the flavor features of the products, which commands the very soul of the key visual image design language. JIANGXIAOBAI is becoming a super-symbol with multicultural connotation through the approaches of the establishment of the minimalism product image and the personalized cartoon figure.

jiangxiaobai logo in blue character and brand icon    jiangxiaobai s series Baijiu placed on wood desk with pencil container, wireless keyboard and wooden bookshelf

Brand Logo

The highlight of the logo of JIANGXIAOBAI is inspired by the literal meaning of “XIAOBAI” in China’s pop culture. This logo represents the figure of rookie, which means a confident but modest life attitude among the young generation. The logo sends out an implication that a person always has the right to chase for meaningful life even he/she is a rookie in the complicated society.

Blue & White Color Combination

Blue and white compose JIANGXIAOBAI’s unique bi-color trademark, blue for hope and dream, white for pure, elegant and bright. JIANGXIAOBAI hopes to build a relaxed atmosphere for drinking through effective color combination.

two men pumped fists with jiangxiaobai YOLO baijiu in their hands    jiangxiaobai s 100 baijiu with a bottle and a plate of food

Cartoon Figure

The cartoon figure image of JIANGXIAOBAI is a big boy with black framed glasses and checkered scarf, a very common figure among the thousands of young people. This is a figure which can easily recall the image that many people used to be. JIANGXIAOBAI considers that Baijiu (Chinese liquor) is much more a liquid to get people consoled physically, and it also should be a kind of connection for affection. We keep on strengthening the personalized symbol among the youth people, as a result, it has become a cultural identity with strong personality.

Minimalism Aesthetics

JIANGXIAOBAI takes the design style of minimalism aesthetics for its package, and there is no traditional delicate and complicated package for its pillar product, and it only uses a blue & white paper cover for the bottle printed with the famous emotion-motivated quotation. This modest-looking bottle is the very vessel which contains the precious liquor inheriting the wisdom and craftsmanship of many generations, Chongqing Gaoliang (Chinese name for sorghum) Liquor. JIANGXIAOBAI is making its utmost efforts to reach a simple purpose, which is to let the consumers to get a kind of emotional comfort and amusement in a relaxed atmosphere when they are enjoying our products.

More about Jiangji distillery

Search Results For: