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A Party for Your Taste Buds in London

Sep. 3, 2018

From August 31st to September 2nd, 2018, on the banks of the River Thames in London, the Chinese Food Festival attracted masses of foodies to indulge in a summer party for their taste buds.

Jiangxiaobai, as participant in the festival, and following the brand slogan “The Renaissance of the Old Flavor”, suitably accompanied delicious foods with mixed drinks and guaranteed a continuous stream of visitors to flock in through the gates.

   

According to first statistical data, nearly 40,000 people attended the three-day festival, making it sizeable competition for even some of the nearby popular music festivals. The Chinese Food Festival aims to promote the exchange of Chinese and English food culture and introduce Chinese food and beverage brands to the world, as well as earn them more recognition and an all modern image.

As a cutting-edge baijiu brand, Jiangxiaobai is committed to creating a new world for the Chinese liquor industry. Starting from traditional inherited craftsmanship and expertise and fusing that with contemporary fashion to meet the challenges of the future, Jiangxiaobai already has gained huge popularity amongst China’s young generation.

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By participating in the Chinese Food Festival in London, Jiangxiaobai was hoping to contribute to sharing Chinese food culture with the rest of the world and showcasing the image of a new and innovative China. During the food festival, Jiangxiaobai used summer-themed mixed drinks to attract visitors to queue up in front of the booth and hand out thousands of cups.

Just right on time for the golden season in the UK, Jiangxiaobai, with its new drinking concepts for baijiu, found the perfect formula to accompany the many delicious dishes of Chinese cuisine on the river banks of the Thames, doing their part in realizing a successful celebration of international culture in one of the multi-cultural centres of our time.

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