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Entertaining the World with Liquor: When Jiangxiaobai Meets Alibaba

Sep. 20, 2018

Recently, Alibaba-owned and Jet Li-founded culture center Taiji Zen Garden decided to work with Jiangxiaobai to launch their own joint edition called "Jiangxiaobai+Taiji Zen Garden".

To smoothen face-to-face social interaction in a modern China of digital communication, fashionable liquor brand Jiangxiaobai has put forward their concept “Liquor: Bringing the World Together”.
As one of the cultural centers of Alibaba, Taiji Zen Garden entails the cultural essence of Ali culture and has become a hot spot for global entrepreneurs to visit and study. Drinking can be a great way of emotional release and relaxation. In this spirit (no pun intended), Jiangxiaobai product Intimate Friend is committed to helping people lower their guard to achieve more truthful communication.

Jiangxiaobai Intimate Friend offers a solution to young, urban Chinese working in business by providing them with a 40% liquor body, but at the same time advocating moderate drinking and truthful communication. Drinking Intimate Friend doesn’t result in terrible hangovers but still helps combat social anxiety.

As Chen Wei, president of Taiji Zen Garden (special assistant of Jack Ma, author of This is Jack Ma) once put it, “alcohol is the only medicine for finding my true self."

Being part of the “Jiangxiaobai+” strategy, “Jiangxiaobai+Taiji Zen Garden” is a fusion of quality and culture. The limited edition–a customized variation of Intimate Friend–has been available on Jiangxiaobai’s Tmall flagship online store since September 15.

   



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