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Jiangxiaobai Mobile Pub came to Hangzhou on September 23. Xingguang International Plaza came to life, bustling with young people trying to soak in the modern and unique Mobile Pub experience of mixed drinks.
At the event site, the organizer provided labels for the drink cups theming negative phenomena in social life, such as “fake smile”, “forced marriage”, “fake diligence” and “hidden rule”, for the participants to stick “rejection” tags on them. It provided participants with a chance to face their hearts and say no to such concepts, encouraging them to drop their disguises and live honestly.
The Jiangxiaobai “Mix Drinks” area was located on the other side of the site. “Mix Drinks” advocates consumers to create beverages based on their moods and personalities. Using Jiangxiaobai JOYOUTH (Gold Medal) made only from sorghum as base, Jiangxiaobai + orange juice, Jiangxiaobai + iced black tea, Jiangxiaobai + milk tea, Jiangxiaobai + green tea and other new mixes had been concocted in proportion. The resulting taste is lighter, richer and more colorful, refreshingly cool with added ice, and naturally attracted many young people to stop and mix their own flavor.
A new drink called Jiangxiaobai BOOM made by internet users, has rapidly gained popularity through a viral short video and become a hot topic on many platforms. This time, Mobile Pub brought the upgraded version of Jiangxiaobai BOOM to the site, offering young people a yet richer drinking experience.
Jiangxiaobai Mobile Pub will continue to come to more cities in future and catalyze innovation by mixing new flavors with and for young people.
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