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JIANGXIAOBAI Announced As Key Sponsor Of IWSC 2018

Nov. 1, 2018

On October 26th, the International Wine & Spirit Competition announced JIANGXIAOBAI as the key sponsor of IWSC 2018.


The International Wine & Spirit Competition remains as relevant today as it did when wine chemist Anton Massel founded Club Oenologique in 1969. In 1978, the name was changed to the International Wine & Spirit Competition, and the disciplines were refined into what we know the competition to be today. The original aim of the IWSC was to award excellence in wines and spirits worldwide, and this aim remains the same today, encouraging recognition for quality products. Entries are received from nearly 90 countries worldwide and each sample is judged according to its class and treated with the same care and consideration in the IWSC’s dedicated tasting premises.


The leading Chinese baijiu brand JIANGXIAOBAI, one of the youngest Chinese baijiu brands, was established in 2012, . Our brand mission , “The Renaissance of Old Flavor” aims to bring China’s supposedly ‘out of date’ national drink back to a young consumer audience by steering baijiu in a modern, international way. In 2017, JIANGXIAOBAI’s product JOYOUTH won a Silver Medal of IWSC 2017. It was this award that made IWSC notice this Chinese baijiu brand and contributed to reach this cooperation .

 

Guests at 2018 IWSC Awards Banquet will have the opportunity to taste this fashionable spirit; there will be a dedicated JIANGXIAOBAI table in the spirits tasting section, where guests will be able to discover the different baijiu products available from the brand.

     

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