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EVENTS

BRAND LAUNCH IN KOREA


On April 30th, Jiangxiaobai’s trip of “Hi, Korea!” ended successfully. The whole event was divided into two parts, namely, the three-day "Seoul International Wine and Spirits Expo" participated on April 26 to 28 and the new product launch conference of Jiangxiaobai “Three Kingdoms” series on April 30th. Also as one of the highlights of this entire Korean tour, we also launched five cocktails in the "Just Flavor" cocktail series, attracting so many customers. Throughout the event, consumers from the Korean market were shown Jiangxiaobai's concept of “Simple, Light, Pure” gaoliang (sorghum) spirit, highlighting Jiangxiaobai’s brand image of young, fashion, and international. It laid the foundation for Jiangxiaobai’s vigorous development in the Korean market and the flourishing development of the entire overseas market.

   

As the only exhibitor in the mainland China region of the “Seoul International Wine and Spirits Expo 2018”, the attendance at Jiangxiaobai booth can be described as more and more popular day by day. Most of the customers came to visit the exhibition are middle-aged and young, and their age levels are mainly around the age of 25 to 40. They were generally attracted to the “Just Flavor” cocktails and even had a queue, which gave them the desire to have a deeper understanding of Jiangxiaobai. In the feedback of tasting Jiangxiaobai products, customers also generally made a higher evaluation, thinking that the flavor is soft-and-sweet, easy to drink and not spicy. In addition, the scrolling of music and video related to Jiangxiaobai has also helped the rendering of the atmosphere and made it unique in the exhibition. Many people also expressed some curiosity and interest in cultural industry of Jiangxiaobai.

   

The new product launch of the limited edition "Three Kingdoms" was opened at the CoCo Land bar in gangnam district, South Korea, at 7:00pm. At the scene,all the seats were crowded with  local major distributors of liquor industry, related media and other Would-be buyers of Seoul. In the course of the event, the brand introduction by Zoe, the director of the International Business Department of Jiangxiaobai, aroused a lot of curiosity of attendant Korean, and the new introduction of the “Three Kingdoms Wisdom Bottle” also attracted their strong attention on Chinese culture. Then, Jiangxiaobai related videos play and interaction activity of “Just Flavor” cocktails brought the scene atmosphere into good condition, allowing most visitors to stay until the end of the event. It is believed that the butterfly effect that followed them will allow Jiangxiaobai to go further in South Korea.

“Hi, Korea” showed South Korea how Jiangxiaobai has combined Chinese traditional culture with modern fashion to achieve “the Renaissance of the Old Flavor”!

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