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On August 18th, Jiangxiaobai hosted its first Australian Music Fest and turned the UTS The Underground in New South Wales into a heaving dance floor. The event was jointly organized by Jiangxiaobai and UTS The Underground. As a highlight of the event, Jiangxiaobai provided a free JIANG MIX drink to each festival visitor, catalyzing the emotional states of the audience and fueling the music festival’s energy.
Following the brand philosophy of understanding and supporting the younger generation, Jiangxiaobai provided four mixed drinks based on the emotional states “helpless”, “lonely”, “overbearing” and “doubtful”. After collecting their JIANG MIX wristband and card the festival visitors could choose a free cup of one of the four mixers. Now ready to go, the festival line-up could be properly enjoyed.
The harmonious opening by local Sydney folk favorites was followed by the performances of seven up-and-coming rappers, making the whole audience go haywire, before three rock bands of different styles brought their energy to the pumped up crowd. The evening finally ended with a stunning show delivered by Cya Dance Crew, an assembly of attractive female dancers, showcasing their flexible and sexy moves.
With such a solid program, many festival visitors felt like more than just the provided one free cup of JIANG MIX drink. Obviously, JIANGXIAOBAI could not ignore the needs of the festival goers and provided coupons at ultra-low prices for getting more of the JIANG MIX drinks.
Jiangxiaobai’s excursion certainly brought the heat to the Australian summer, sometimes with soft whispers and sometimes with thunderous rhythms. The unique JIANG MIX experience, through a combination of awesome music and tasty drinks, managed to dispel any “helplessness”, “loneliness”, “overbearing” sentiments or “doubt” in the audience’s hearts. The novelty factor of the mixed drinks concept was received well by the visitors.
Eventually, the unique feature of Jiangxiaobai lies not only in the liquor itself, but also in its youthful appeal. Follow JIANG MIX to enjoy a new flavor, discover your ideal lifestyle and a whole new world.
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