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From October 18 to 20, 2018, the three-day "23rd Macao International Trade and Investment Fair (MIF)" was successfully held at the Venetian, Macao. As a new prominent brand in the Chinese liquor industry, Jiangxiaobai made a debut appearance at the exhibition, marking yet another stepping stone in the pursuit of the brand’s “Renaissance of the Old Flavor” of Chinese liquor.
The exhibition’s theme “Cooperation: Key to Business Opportunities” was designed to help participants find partners and provide new business opportunities for development, transformation and entrepreneurship. Jiangxiaobai exhibited its main products S100, JOYOUTH (Gold Medal), BANJINBALIANG and GOLD LABEL at the T01 and T03 exhibition halls, fully demonstrating Jiangxiaobai's “simple and pure” packaging design and brand concept. It is believed that the appearance of this exhibition will not only further promote the development of these products in the Macao market, but also close the distance between Jiangxiaobai and local consumers in Macao.
The aim of Jiangxiaobai's participation in such an international trade gathering was not only limited to the mere display of its products, but also the promotion of Jiangxiaobai brand culture and “the Renaissance of the Old Flavor” of Chinese liquor. In order to cater to the taste preference of today's young consumers and align with current international trends, Jiangxiaobai has developed its own series of mixed drinks going by the name of “JIANG MIX”. “JIANG MIX” is both featuring classic cocktails with a baijiu twist (Jiangxiaobai Mojito, Chongqing Mule) and new drink creations with more characteristics of China (Ice Breaker, Princess).
In addition to the simple atmospheric design of the Jiangxiaobai exhibition booth, the JIANG MIX booth was particularly eye-catching. During the exhibition, Jiangxiaobai sought interaction with other exhibitors and consumers by handing out JIANG MIX drinks, allowing them to rediscover the charm of Chinese liquor and feel its new spirit. One of the merchants visiting Jiangxiaobai's exhibition hall said that he not only felt Jiangxiaobai's inheritance spirit of Chinese liquor, but also experienced the integration of inheritance and innovation of Chinese culture. And some visitors agreed that the experience uncovered a new perception of Chinese baijiu for them.
Since the "2018 Portuguese Speaking Countries Products and Services Exhibition (Macao)" was held concurrently with MIF, this represented a good opportunity for both Jiangxiaobai products and the Jiangxiaobai brand to further open the international market. Frequent trade between Macao and Portuguese-speaking countries opens up potential cooperation between Jiangxiaobai and Portuguese companies, and provides reference to understand the Portuguese market situation.
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